Let’s face it, there’s so much focus on millennials nowadays and for a good reason. When we think Millennials there’s quite a bit that probably comes to mind, huh?
Millennials make up a big portion of our consumer base and up until now, were the youngest generation in our workforce. According to census.gov Millennials represent about 83.1 Million Americans, leading the previous generation of 75.4 Million Baby Boomers. It makes sense that analysts and forecasters have been tracking and sizing them up to catch a glimpse of what the future could hold for us.
With so much coverage on Millennials, it seems that we might just not be looking far enough into the future. Now don’t get me wrong Millennials are important and we need to have a clear understanding of them, but let us not forget about the tribe right behind them. A generation that is not only larger but a bit more mysterious.
That’s right, Gen Z.