There’s a lot of hype about what we commonly refer to as Web 2.0. Some of you may be familiar with the term and some maybe not so much. Web 2.0 is essentially just a term. A term for the state of the Internet and the amount of content on it.
You see nowadays the Internet is made up of content. Since its invention, internet content has been rapidly growing. You may be wondering…well what do you mean by content? I mean pages on the Internet.
Pages that include blogs, wikis, video-sharing services, and social media websites such as Facebook, Twitter, and so on. Think about this for a second…every time you post something on the internet, you create a new page. New content per se. Web 2.0 refers to the web which is focused on social uses and collaborative sharing.
With Web 2.0 being focused on collaborative sharing and social we’ve seen something very interesting happen with the internet. For the first time in the internet’s history, we saw the internet adopt a form of real identity. It put a name behind the content that was on the internet. This was first really successfully established with social platforms like Facebook. We all suddenly became content producers of all types just as individuals. This has been rapidly changing the marketplace in lots of ways. It’s changing the way we communicate, making thing somewhat like the good old days. It’s making everyone from brands to individuals more accountable for the things they communicate. If you saw my last post, you know what I’m talking about.
Here’s the thing now, never before in human history have we had available the amount content that is available to us right now. Now, although we have ways of accessing all of this content we can’t always access the right content at the right time, at least very effectively. So for example, let’s say I Google something, right? It usually can take me a little bit of digging to get the piece of content that I’m specifically looking for. Now here’s the thing, there’s enough content out there for you and me to ask for something very specific and get exactly what we are looking for. You see, there are trillions of pages on the Internet and we need an effective way to manage all of the content. A way to manage this content so that you can get exactly what it is your looking for, at the right time. So this leads us to the question:
How do you filter content to get more value than we can currently get?
A: Web 3.0 AKA the Semantic Web.
"The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation"
Now this definition given by w3.org is kinda confusing. So here’s the thing, today the internet works for the most part human to human. Humans are the brains behind everything and computers carry out the tasks that we give the computer. Computers don’t know anything but a bunch of zeros and ones, bits as they are referred to. We as humans take the content on these computers and we make sense of them because computers aren’t as intuitive us…well not yet.
You see, the Semantic Web seeks to add meaning to the content that we produce. It adds meaning to this content in ways similar to the way humans add and find meaning to things. Think about this, when we as humans try to make out the meaning of a word for example. What does our brain do? It looks for connections. Connections to help build the context which gives the word meaning. The semantic web does the same thing, it connects things which builds context and give things real meaning.
So to make it simple semantic web is the web where all information is categorized in ways that a computer can understand it as well as a human.
Now the key to unlocking the potential of the Semantic Web comes down to; How we use this newly categorized information effectively? The semantic web will only teach the computer what the content means and this is where things like Artificial Intelligence & Machine Learning come in, things that can utilize that information.
An artificially intelligent web means wells see more things like virtual assistants, like Alexa, Siri, and so on. These AI assistants support natural language, which means you can say something relatively complex and it will pick apart what you say and follow your commands, like to make a reminder, send an email, or do an internet search, and a whole lot more. This combination is being referred to as The Internet Of Things. With Web 3.0, Semantic Web along with Artificial Intelligence & Machine Learning the internet is about to get very very smart. Now Artificial Intelligence & Machine Learning are very controversial topics and I’m sure you could imagine why. Some say giving computers the ability to understand and make meaning of things can be dangerous.